Testing indirect effect of consumer attitudes toward a product

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F16%3A43902304" target="_blank" >RIV/60461373:22810/16:43902304 - isvavai.cz</a>

Výsledek na webu

<a href="https://msed.vse.cz/msed_2016" target="_blank" >https://msed.vse.cz/msed_2016</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Testing indirect effect of consumer attitudes toward a product

Popis výsledku v původním jazyce

"The number of farmers' markets has been increasing all around the world. This growth in the popularity of farmers' markets has been attributed to factors of changing consumer interest in local traditional or innovative food products. This paper focuses on familiarity bias in the Czech dairy market and on the indirect and direct effects of the perception of information through information behavior and the use of the model ordered. It is proposed that consumer levels of product familiarity of attributes affects behavior. Consumer attitudes towards agri-food products and behaviour were analyzed through a questionnaire in 2010-2011. The model is estimated using probit analysis to predict relationship between producer and consumer in decision-making when buying a new type of cheese and to examine consumer attitudes toward food origins and nutrient food security. It can be concluded that the indirect effect (e.g. is the product grown locally, fresher, environmental issues, safety, etc.) on consumer attitudes toward products exists. The sustainability agenda has been adopted by the consumers' local community."

Název v anglickém jazyce

Testing indirect effect of consumer attitudes toward a product

Popis výsledku anglicky

"The number of farmers' markets has been increasing all around the world. This growth in the popularity of farmers' markets has been attributed to factors of changing consumer interest in local traditional or innovative food products. This paper focuses on familiarity bias in the Czech dairy market and on the indirect and direct effects of the perception of information through information behavior and the use of the model ordered. It is proposed that consumer levels of product familiarity of attributes affects behavior. Consumer attitudes towards agri-food products and behaviour were analyzed through a questionnaire in 2010-2011. The model is estimated using probit analysis to predict relationship between producer and consumer in decision-making when buying a new type of cheese and to examine consumer attitudes toward food origins and nutrient food security. It can be concluded that the indirect effect (e.g. is the product grown locally, fresher, environmental issues, safety, etc.) on consumer attitudes toward products exists. The sustainability agenda has been adopted by the consumers' local community."

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

The 10th International Days of Statistics and Economics

ISBN

978-80-87990-10-0

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

616-622

Název nakladatele

Libuše Macáková - Melandrium

Místo vydání

Slaný

Místo konání akce

Praha

Datum konání akce

8. 9. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000389515100061