Marketing Communication of SMEs Acting in Creative Tourism

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F17%3A10336122" target="_blank" >RIV/00216208:11230/17:10336122 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.4018/978-1-5225-2016-0" target="_blank" >http://dx.doi.org/10.4018/978-1-5225-2016-0</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4018/978-1-5225-2016-0" target="_blank" >10.4018/978-1-5225-2016-0</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Communication of SMEs Acting in Creative Tourism

Popis výsledku v původním jazyce

The author aims to combine so important firms &apos;processes as creating of marketing communication and making creative tourism by small and medium-sized enterprises is. It offers to view of some chosen examples of good practice in Czech SMEs. Marketing plays significant role in business. Unfortunately, SMEs (including many travel agencies) aren&apos;t able to take full advantages of marketing. The author discusses this issue and is looking for possible solutions. In additional the author deals with the patterns of marketing communications in SMEs describe the situation of tourism in Europe and discuss the creative tourism and its role not only for tourism but also for SMEs and national economy

Název v anglickém jazyce

Marketing Communication of SMEs Acting in Creative Tourism

Popis výsledku anglicky

The author aims to combine so important firms &apos;processes as creating of marketing communication and making creative tourism by small and medium-sized enterprises is. It offers to view of some chosen examples of good practice in Czech SMEs. Marketing plays significant role in business. Unfortunately, SMEs (including many travel agencies) aren&apos;t able to take full advantages of marketing. The author discusses this issue and is looking for possible solutions. In additional the author deals with the patterns of marketing communications in SMEs describe the situation of tourism in Europe and discuss the creative tourism and its role not only for tourism but also for SMEs and national economy

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Driving Tourism through Creative Destinations and Activities

ISBN

978-1-5225-2016-0

Počet stran výsledku

22

Strana od-do

94-115

Počet stran knihy

375

Název nakladatele

IGI Global

Místo vydání

Hershey

Kód UT WoS kapitoly

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