Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F18%3A10381941" target="_blank" >RIV/00216208:11230/18:10381941 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1007/978-3-319-75638-7_7" target="_blank" >https://doi.org/10.1007/978-3-319-75638-7_7</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-319-75638-7_7" target="_blank" >10.1007/978-3-319-75638-7_7</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows

Popis výsledku v původním jazyce

This chapter develops a set of findings around audiences&apos; small-scale acts of engagement with media content made available through digital media technologies. We identify and discuss three articulations of these small acts: 1) one click engagement, 2) commenting and debating and 3) small stories. In contrasting them with more collaborative and convergent productive practices, we further conceptualise these engagements in relation to two main dimensions: effort and intentionality. Lastly, we suggest a conceptualisation of the outcome of these acts which we have labelled interruption. Content flows can be challenged, if not transformed, due to the volume of small acts, which is realised by the producing audiences as well as by mainstream media. Profound changes in the way information is produced and distributed are fuelled by small acts of engagement, and these trends are likely to continue into the futures this book speaks about.

Název v anglickém jazyce

Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows

Popis výsledku anglicky

This chapter develops a set of findings around audiences&apos; small-scale acts of engagement with media content made available through digital media technologies. We identify and discuss three articulations of these small acts: 1) one click engagement, 2) commenting and debating and 3) small stories. In contrasting them with more collaborative and convergent productive practices, we further conceptualise these engagements in relation to two main dimensions: effort and intentionality. Lastly, we suggest a conceptualisation of the outcome of these acts which we have labelled interruption. Content flows can be challenged, if not transformed, due to the volume of small acts, which is realised by the producing audiences as well as by mainstream media. Profound changes in the way information is produced and distributed are fuelled by small acts of engagement, and these trends are likely to continue into the futures this book speaks about.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

The Future of Audiences : A Foresight Analysis of Interfaces and Engagement

ISBN

978-3-319-75637-0

Počet stran výsledku

18

Strana od-do

123-140

Počet stran knihy

309

Název nakladatele

Palgrave Macmillan

Místo vydání

Cham

Kód UT WoS kapitoly

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