Interruption, Disruption or Intervention? A Stakeholder Analysis of Small Acts of Engagement in Content Flows

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F18%3A10381944" target="_blank" >RIV/00216208:11230/18:10381944 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1007/978-3-319-75638-7_8" target="_blank" >https://doi.org/10.1007/978-3-319-75638-7_8</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-319-75638-7_8" target="_blank" >10.1007/978-3-319-75638-7_8</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Interruption, Disruption or Intervention? A Stakeholder Analysis of Small Acts of Engagement in Content Flows

Popis výsledku v původním jazyce

This chapter builds upon central findings arising from the consultations with the stakeholders about audiences&apos; engagement in the content flow. First, we note that increasing use of audience analytics tends to fragment the monolithic audience in tangible sub-communities. Second, we discuss how production routines of legacy media change in response to small acts of engagement. Third, audience creativity enters economic relations and amateur production struggles with a tension between being creative and economic logic of production. Fourth we look at transformation related to (dis)trust as a mutual dynamic that not only concerns audiences&apos; trust or mistrust in legacy media, but which is increasingly significant in regard to media&apos;s trust in content produced by audiences as well.

Název v anglickém jazyce

Interruption, Disruption or Intervention? A Stakeholder Analysis of Small Acts of Engagement in Content Flows

Popis výsledku anglicky

This chapter builds upon central findings arising from the consultations with the stakeholders about audiences&apos; engagement in the content flow. First, we note that increasing use of audience analytics tends to fragment the monolithic audience in tangible sub-communities. Second, we discuss how production routines of legacy media change in response to small acts of engagement. Third, audience creativity enters economic relations and amateur production struggles with a tension between being creative and economic logic of production. Fourth we look at transformation related to (dis)trust as a mutual dynamic that not only concerns audiences&apos; trust or mistrust in legacy media, but which is increasingly significant in regard to media&apos;s trust in content produced by audiences as well.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

The Future of Audiences : A Foresight Analysis of Interfaces and Engagement

ISBN

978-3-319-75637-0

Počet stran výsledku

20

Strana od-do

141-160

Počet stran knihy

309

Název nakladatele

Palgrave Macmillan

Místo vydání

Cham

Kód UT WoS kapitoly

—