Spreading awareness about environmental sustainability through influencers. A case study from the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F23%3A10473681" target="_blank" >RIV/00216208:11230/23:10473681 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Spreading awareness about environmental sustainability through influencers. A case study from the Czech Republic

Popis výsledku v původním jazyce

Social networks are a new source of information, especially for young people from Generation Z. The most popular social networks are Instagram, Facebook, YouTube and particularly TikTok. Here we can therefore look for opportunities to spread awareness of environmental sustainability and sustainability-related topics. As the quantitative researchconducted here shows, Generation Z follows influencers primarily on Instagram. However, there are very few such profiles here and they tend to focus on either an isolated topic such as sustainable fashion or environmental sustainability connect with current situation in society.

Název v anglickém jazyce

Spreading awareness about environmental sustainability through influencers. A case study from the Czech Republic

Popis výsledku anglicky

Social networks are a new source of information, especially for young people from Generation Z. The most popular social networks are Instagram, Facebook, YouTube and particularly TikTok. Here we can therefore look for opportunities to spread awareness of environmental sustainability and sustainability-related topics. As the quantitative researchconducted here shows, Generation Z follows influencers primarily on Instagram. However, there are very few such profiles here and they tend to focus on either an isolated topic such as sustainable fashion or environmental sustainability connect with current situation in society.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Digitálny ekoaktivizmus: Sociálne médiá, udržateľný rozvoj a bezpečnosť na internete

ISBN

978-80-263-1773-9

Počet stran výsledku

10

Strana od-do

123-132

Počet stran knihy

201

Název nakladatele

Tribun EU

Místo vydání

Brno

Kód UT WoS kapitoly

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