INSTAGRAM ANALYSIS OF GREEN DEAL COMMUNICATION

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F22%3A92537" target="_blank" >RIV/60460709:41110/22:92537 - isvavai.cz</a>

Výsledek na webu

<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>

DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

INSTAGRAM ANALYSIS OF GREEN DEAL COMMUNICATION

Popis výsledku v původním jazyce

This paper aims to identify the main topics of communication related to the Green Deal based on a social media analysis on the Instagram social network. Based on the imported data, from 23 316 posts of 9 284 unique users, 6,014 unique hashtags were identified, which are connected via 82,679 connections. We have identified 7 most important hashtags on the grounds of the values of frequency and eigenvector centrality as 1) sustainability 2) climatechange 3) environment 4) innovation 5) circulareconomy 6) renewableenergy, 7) greenwashing. Using community analysis, it is possible to recognize 3 main cluters 1) Environment sustainability 2) Renewable energy and 3) Agriculture. This research describe the key areas that are communicated on the social media (Instagram), which is a key factor in understanding people and organization interests in the context of the various elements of the EU Green Deal and on the other hand offers the comprehension of the topics that are communicated which affects public perce

Název v anglickém jazyce

INSTAGRAM ANALYSIS OF GREEN DEAL COMMUNICATION

Popis výsledku anglicky

This paper aims to identify the main topics of communication related to the Green Deal based on a social media analysis on the Instagram social network. Based on the imported data, from 23 316 posts of 9 284 unique users, 6,014 unique hashtags were identified, which are connected via 82,679 connections. We have identified 7 most important hashtags on the grounds of the values of frequency and eigenvector centrality as 1) sustainability 2) climatechange 3) environment 4) innovation 5) circulareconomy 6) renewableenergy, 7) greenwashing. Using community analysis, it is possible to recognize 3 main cluters 1) Environment sustainability 2) Renewable energy and 3) Agriculture. This research describe the key areas that are communicated on the social media (Instagram), which is a key factor in understanding people and organization interests in the context of the various elements of the EU Green Deal and on the other hand offers the comprehension of the topics that are communicated which affects public perce

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Agrarian perspectives XXXI. Green Deal – Future Perspectives

ISBN

978-80-213-3211-9

ISSN

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e-ISSN

2464-4781

Počet stran výsledku

10

Strana od-do

204-213

Název nakladatele

Czech University of Life Sciences Prague Kamýcká 129, Prague 6, Czech Republic

Místo vydání

Prague

Místo konání akce

Prague

Datum konání akce

14. 9. 2022

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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