WHAT DOES ‘SAFE FOOD’ MEAN FOR YOUNG CUSTOMERS?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F18%3A77349" target="_blank" >RIV/60460709:41110/18:77349 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

WHAT DOES ‘SAFE FOOD’ MEAN FOR YOUNG CUSTOMERS?

Popis výsledku v původním jazyce

For food producers and regulators, food safety means that products must be free from any contamination, including microbial, parasitic or chemical contamination (FAO, 2004). However, research indicates that for a growing number of consumers, safe food means much more. This finding has implications for producers and retailers marketing their foods as healthy and high quality. The objective of this paper is to identify key hashtags that are communicated in connection to Safe Food on the Instagram social network. The study was conducted on a sample of 4,172 messages from 2,096 unique posters. Messages were captured as Instagram social media communications using Netlytic software. Based on the Eigenvector Centrality analysis, four of the most significant characteristics that Instagram users communicate in connection with the hashtag safefood have been identified: 1) Healthyfood (Healthy) 2) glutenfree 3) vegan and 4) organic. These results can be used by food producers focusing on healthy foods in their

Název v anglickém jazyce

WHAT DOES ‘SAFE FOOD’ MEAN FOR YOUNG CUSTOMERS?

Popis výsledku anglicky

For food producers and regulators, food safety means that products must be free from any contamination, including microbial, parasitic or chemical contamination (FAO, 2004). However, research indicates that for a growing number of consumers, safe food means much more. This finding has implications for producers and retailers marketing their foods as healthy and high quality. The objective of this paper is to identify key hashtags that are communicated in connection to Safe Food on the Instagram social network. The study was conducted on a sample of 4,172 messages from 2,096 unique posters. Messages were captured as Instagram social media communications using Netlytic software. Based on the Eigenvector Centrality analysis, four of the most significant characteristics that Instagram users communicate in connection with the hashtag safefood have been identified: 1) Healthyfood (Healthy) 2) glutenfree 3) vegan and 4) organic. These results can be used by food producers focusing on healthy foods in their

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

AGRARIAN PERSPECTIVES XXVII. FOOD SAFETY – FOOD SECURITY. PROCEEDINGS of the 27th International Scientific Conference

ISBN

978-80-213-2890-7

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

236-242

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

Czech University of Life Sciences Prague

Místo konání akce

Czech University of Life Sciences Prague

Datum konání akce

19. 9. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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