U.s. UNIVERsITY WEBsITEs As sPECIFIC MULTIMODAL TEXTs

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F25%3AJRJKE3NV" target="_blank" >RIV/00216208:11320/25:JRJKE3NV - isvavai.cz</a>

Výsledek na webu

<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182580426&doi=10.32342%2f2523-4463-2023-2-26%2f2-1&partnerID=40&md5=f8472db1b78b39c900373f6f7f475f74" target="_blank" >https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182580426&doi=10.32342%2f2523-4463-2023-2-26%2f2-1&partnerID=40&md5=f8472db1b78b39c900373f6f7f475f74</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.32342/2523-4463-2023-2-26/2-1" target="_blank" >10.32342/2523-4463-2023-2-26/2-1</a>

Jazyk výsledku

angličtina

Název v původním jazyce

U.s. UNIVERsITY WEBsITEs As sPECIFIC MULTIMODAL TEXTs

Popis výsledku v původním jazyce

The aim of the article was to study the specifics of the interfaces of the U.S. university websites as multimodal heterogeneous texts that synthesize elements of educational, scientific and advertising discourses. The overall objectives to achieve the established goal were as follows: to identify and distinguish the types of multimodal means on the U.S. university website, which contribute to its genre mixing and genre embedding; to establish the nature of the interaction of verbal, non-verbal and para-verbal components of the U.S. university websites, and to determine their pragmatic features. The methodological basis of the research was a complex of the following methods: analysis (to study multimodal components of the university website as a specific multimodal text), synthesis (to identify the features of the integration of multimodal means of the websites of American universities), observation (for the selection of fragments with verbal means that actualize the visual content and the selection of visual fragments to actualize the verbal content), the method of discourse analysis (to highlight specific fragments of websites that arouse the interest of the authors of this articleб and have a meaningful content), structural method (to analyze the university website as a whole structure, which is provided by separate means of cohesion), functional method (to clarify the pragmatic potential of multimodal elements of the university website, which are means of communication between the university and the reader of its website). It also employed the system functional (drawing on the provisions of linguistic metafunctions, and focusing on the categories of the grammar of visual design) and the socio-semiotic (grounding on the interrelationship of modes, their compatibility and social needs for which they serve, making meanings) approaches.

Název v anglickém jazyce

U.s. UNIVERsITY WEBsITEs As sPECIFIC MULTIMODAL TEXTs

Popis výsledku anglicky

The aim of the article was to study the specifics of the interfaces of the U.S. university websites as multimodal heterogeneous texts that synthesize elements of educational, scientific and advertising discourses. The overall objectives to achieve the established goal were as follows: to identify and distinguish the types of multimodal means on the U.S. university website, which contribute to its genre mixing and genre embedding; to establish the nature of the interaction of verbal, non-verbal and para-verbal components of the U.S. university websites, and to determine their pragmatic features. The methodological basis of the research was a complex of the following methods: analysis (to study multimodal components of the university website as a specific multimodal text), synthesis (to identify the features of the integration of multimodal means of the websites of American universities), observation (for the selection of fragments with verbal means that actualize the visual content and the selection of visual fragments to actualize the verbal content), the method of discourse analysis (to highlight specific fragments of websites that arouse the interest of the authors of this articleб and have a meaningful content), structural method (to analyze the university website as a whole structure, which is provided by separate means of cohesion), functional method (to clarify the pragmatic potential of multimodal elements of the university website, which are means of communication between the university and the reader of its website). It also employed the system functional (drawing on the provisions of linguistic metafunctions, and focusing on the categories of the grammar of visual design) and the socio-semiotic (grounding on the interrelationship of modes, their compatibility and social needs for which they serve, making meanings) approaches.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

—

Návaznosti

—

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Visnyk Universitetu Imeni Alfreda Nobelya. Seriya: Filologichni Nauki

ISSN

25234463

e-ISSN

—

Svazek periodika

2

Číslo periodika v rámci svazku

26(2)

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

18

Strana od-do

9 - 26

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85182580426