"And this is the view from outside my window": On text and image interplay in university website blogs

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F17%3AA1801RCL" target="_blank" >RIV/61988987:17250/17:A1801RCL - isvavai.cz</a>

Výsledek na webu

<a href="https://www.degruyter.com/downloadpdf/j/topling.2017.18.issue-2/topling-2017-0012/topling-2017-0012.pdf" target="_blank" >https://www.degruyter.com/downloadpdf/j/topling.2017.18.issue-2/topling-2017-0012/topling-2017-0012.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/topling-2017-0012" target="_blank" >10.1515/topling-2017-0012</a>

Jazyk výsledku

angličtina

Název v původním jazyce

"And this is the view from outside my window": On text and image interplay in university website blogs

Popis výsledku v původním jazyce

The paper focuses on the institutional website as a complex genre with a relativelydiscontinuous inner structure, which is, however, coherent and cohesive, and unified by acommon communication goal(s). The website is viewed as a discourse colony consisting ofindependent but related components realized in an array of subgenres, some of which aretypical of the academic/institutional environment while others come from different discoursedomains and are employed as embedded genres. The paper focuses on the blog as anembedded genre, its forms and functions within university websites, and particularly on itspotentially multimodal character, i.e. the interplay of the verbal content of the blog and thenon-verbal elements, esp. photographs, which co-create the producer?s message to theaddressee. Drawing upon the recently developed field of multimodal discourse analysis withinHallidayan Systemic Functional Linguistics, particularly Martinec and Salway?s model, the paperexplores the level to which the modes are integrated and the ways they contribute to meaningmakingin the genre.

Název v anglickém jazyce

"And this is the view from outside my window": On text and image interplay in university website blogs

Popis výsledku anglicky

The paper focuses on the institutional website as a complex genre with a relativelydiscontinuous inner structure, which is, however, coherent and cohesive, and unified by acommon communication goal(s). The website is viewed as a discourse colony consisting ofindependent but related components realized in an array of subgenres, some of which aretypical of the academic/institutional environment while others come from different discoursedomains and are employed as embedded genres. The paper focuses on the blog as anembedded genre, its forms and functions within university websites, and particularly on itspotentially multimodal character, i.e. the interplay of the verbal content of the blog and thenon-verbal elements, esp. photographs, which co-create the producer?s message to theaddressee. Drawing upon the recently developed field of multimodal discourse analysis withinHallidayan Systemic Functional Linguistics, particularly Martinec and Salway?s model, the paperexplores the level to which the modes are integrated and the ways they contribute to meaningmakingin the genre.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

60203 - Linguistics

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Topics in Linguistics

ISSN

1337-7590

e-ISSN

2199-6504

Svazek periodika

18

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

13

Strana od-do

81-93

Kód UT WoS článku

000419693200006

EID výsledku v databázi Scopus

2-s2.0-85040908545