Exploring Legitimation-seeking Text-building Strategies in Book Back-cover Description in the Context of Translativity

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F13%3A00079310" target="_blank" >RIV/00216224:14210/13:00079310 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Exploring Legitimation-seeking Text-building Strategies in Book Back-cover Description in the Context of Translativity

Popis výsledku v původním jazyce

Inspired by investigations into lexical choices in translation versus non-translation, this paper presents a rationale for studying the text on the back-covers of translated and non-translated books within a comparative framework. A cross-legitimation hypothesis was formulated to explain previous findings and was tested with the back-cover texts: translations seek to legitimize themselves on the market by referring to the norm (at the level of choice) assumed with non-translations and vice versa. We could not confirm the cross-legitimation hypothesis with the material we focused on in this study. However, this failure is discussed taking into account factors which may have restricted the operation of translativity in this context, namely the limited awareness of target recipients of the tension between domestic and source language culture norm assumed by the research, which may benefit future research into translativity and/or back-cover paratexts.

Název v anglickém jazyce

Exploring Legitimation-seeking Text-building Strategies in Book Back-cover Description in the Context of Translativity

Popis výsledku anglicky

Inspired by investigations into lexical choices in translation versus non-translation, this paper presents a rationale for studying the text on the back-covers of translated and non-translated books within a comparative framework. A cross-legitimation hypothesis was formulated to explain previous findings and was tested with the back-cover texts: translations seek to legitimize themselves on the market by referring to the norm (at the level of choice) assumed with non-translations and vice versa. We could not confirm the cross-legitimation hypothesis with the material we focused on in this study. However, this failure is discussed taking into account factors which may have restricted the operation of translativity in this context, namely the limited awareness of target recipients of the tension between domestic and source language culture norm assumed by the research, which may benefit future research into translativity and/or back-cover paratexts.

Druh

D - Stať ve sborníku

CEP obor

AI - Jazykověda

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Tradition and Trends in Trans-Language Communication

ISBN

9788024440798

ISSN

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e-ISSN

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Počet stran výsledku

15

Strana od-do

105-119

Název nakladatele

Palacký University

Místo vydání

Olomouc

Místo konání akce

Olomouc

Datum konání akce

1. 1. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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