Electoral campaigns and marketing strategy ? the case study of Karel Schwarzenberg?s campaign

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F14%3A00079439" target="_blank" >RIV/00216224:14230/14:00079439 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.cjssbe.cz/" target="_blank" >http://www.cjssbe.cz/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Electoral campaigns and marketing strategy ? the case study of Karel Schwarzenberg?s campaign

Popis výsledku v původním jazyce

The chief focus of this case study is on electoral strategy and its role in campaign strategy. Campaign strategy entails a highly complex process comprising various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, opposition research, timing, ongoing analysis of the political environment and, of course, the crucial role played by the candidate himself or herself. Finally, strategy is always adapted to the type of election being run and depends upon the electoral system. Our initial step is to define what strategy is and how it is understood from the standpoint of political consulting. We then describe a specific electoral campaign, using it to explain strategy creation and the role played by consultants. We build on this by combining a theoretical approach with knowledge gained from practical campaign experience and insider information. The campaign chosen for description is that of presidential candidate Karel Schwarzenberg.

Název v anglickém jazyce

Electoral campaigns and marketing strategy ? the case study of Karel Schwarzenberg?s campaign

Popis výsledku anglicky

The chief focus of this case study is on electoral strategy and its role in campaign strategy. Campaign strategy entails a highly complex process comprising various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, opposition research, timing, ongoing analysis of the political environment and, of course, the crucial role played by the candidate himself or herself. Finally, strategy is always adapted to the type of election being run and depends upon the electoral system. Our initial step is to define what strategy is and how it is understood from the standpoint of political consulting. We then describe a specific electoral campaign, using it to explain strategy creation and the role played by consultants. We build on this by combining a theoretical approach with knowledge gained from practical campaign experience and insider information. The campaign chosen for description is that of presidential candidate Karel Schwarzenberg.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AD - Politologie a politické vědy

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Czech Journal of Social Sciences, Business and Economics

ISSN

1805-6830

e-ISSN

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Svazek periodika

vol. 3

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

24-30

Kód UT WoS článku

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EID výsledku v databázi Scopus

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