Political consultants' ethics of conviction

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F19%3A00110060" target="_blank" >RIV/00216224:14230/19:00110060 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225" target="_blank" >https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Political consultants' ethics of conviction

Popis výsledku v původním jazyce

Marketing approach in politics has many advantages, such as increasing voter turnout, interest in politics among citizens, or better understanding of voters needs for politicians. However, it also brings negative aspects, especially with growing number political consultant who have been employed by populists in attempt to raise their support in elections. This re-opens the question of moral and ethical standards for political consultants on many levels. The negative impact of political marketing has been described in a number of publications, but the rise of populism brings new dimensions of criticism. And the aim of this chapter is to describe them. The focus is on cases of Brexit campaign in Great Britain, presidential campaign of Donald Trump in the U.S., and ANO parliamentary campaign in the Czech Republic.

Název v anglickém jazyce

Political consultants' ethics of conviction

Popis výsledku anglicky

Marketing approach in politics has many advantages, such as increasing voter turnout, interest in politics among citizens, or better understanding of voters needs for politicians. However, it also brings negative aspects, especially with growing number political consultant who have been employed by populists in attempt to raise their support in elections. This re-opens the question of moral and ethical standards for political consultants on many levels. The negative impact of political marketing has been described in a number of publications, but the rise of populism brings new dimensions of criticism. And the aim of this chapter is to describe them. The focus is on cases of Brexit campaign in Great Britain, presidential campaign of Donald Trump in the U.S., and ANO parliamentary campaign in the Czech Republic.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50601 - Political science

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Political marketing : Principles and applications

ISBN

9780815353225

Počet stran výsledku

3

Strana od-do

176-178

Počet stran knihy

266

Název nakladatele

Routledge

Místo vydání

London

Kód UT WoS kapitoly

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