Campaign like a girl? Gender and communication on social networking sites in the Czech Parliamentary election

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F21%3A00118724" target="_blank" >RIV/00216224:14230/21:00118724 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.tandfonline.com/doi/abs/10.1080/1369118X.2020.1716040?fbclid=IwAR2lY-u1384pHmQfInFvbDmPoyPhzBE2Ux1Cxs8ESar5R56sFVcwkOBlh80&forwardService=showFullText&tokenAccess=QIWSK2RMP9PHWXWNMY5H&tokenDomain=eprints&target=10.1080%2F1369118X.2020.1716040" target="_blank" >https://www.tandfonline.com/doi/abs/10.1080/1369118X.2020.1716040?fbclid=IwAR2lY-u1384pHmQfInFvbDmPoyPhzBE2Ux1Cxs8ESar5R56sFVcwkOBlh80&forwardService=showFullText&tokenAccess=QIWSK2RMP9PHWXWNMY5H&tokenDomain=eprints&target=10.1080%2F1369118X.2020.1716040</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/1369118X.2020.1716040" target="_blank" >10.1080/1369118X.2020.1716040</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Campaign like a girl? Gender and communication on social networking sites in the Czech Parliamentary election

Popis výsledku v původním jazyce

This study focuses on the communication styles of male and female candidates on Facebook during the 2017 parliamentary election campaign in the Czech Republic. It tests the assumption that female candidates engage in a more personal and interactive style of communication than male candidates. The Czech Republic provides a hard test of this hypothesis given that the electoral system poses weak incentives for candidates to run personal campaigns and the political culture exhibits strong gender stereotypes. We analyze the use of personalized content, technological disclosure, and interactivity in 1637 Facebook posts created by 227 candidates. The findings are in line with previous research and show that female candidates did not significantly differ from male candidates in the way they communicated on social networking sites (SNSs). The study extends our understanding of how communication styles are used in a political context. It suggests that politics presents a specific context which motivates politicians to pursue communication styles that overturn traditional stereotypes.

Název v anglickém jazyce

Campaign like a girl? Gender and communication on social networking sites in the Czech Parliamentary election

Popis výsledku anglicky

This study focuses on the communication styles of male and female candidates on Facebook during the 2017 parliamentary election campaign in the Czech Republic. It tests the assumption that female candidates engage in a more personal and interactive style of communication than male candidates. The Czech Republic provides a hard test of this hypothesis given that the electoral system poses weak incentives for candidates to run personal campaigns and the political culture exhibits strong gender stereotypes. We analyze the use of personalized content, technological disclosure, and interactivity in 1637 Facebook posts created by 227 candidates. The findings are in line with previous research and show that female candidates did not significantly differ from male candidates in the way they communicated on social networking sites (SNSs). The study extends our understanding of how communication styles are used in a political context. It suggests that politics presents a specific context which motivates politicians to pursue communication styles that overturn traditional stereotypes.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

<a href="/cs/project/GA18-15700S" target="_blank" >GA18-15700S: Životopisy a výkon politiků v České republice a na Slovensku</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Information, Communication & Society

ISSN

1369-118X

e-ISSN

1468-4462

Svazek periodika

24

Číslo periodika v rámci svazku

11

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

18

Strana od-do

1622-1639

Kód UT WoS článku

000513087400001

EID výsledku v databázi Scopus

2-s2.0-85079463573