The Czech micro and small enterprises and relations with stakeholders

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F08%3A00034004" target="_blank" >RIV/00216224:14560/08:00034004 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Czech micro and small enterprises and relations with stakeholders

Popis výsledku v původním jazyce

Some results from the exploratory survey are presented in this paper. The survey is a part of the joined research project Relationship Marketing of academicians from Poland, Slovakia and Czech Republic which has started in the year 2006. Empirical exploratory survey was realized during the summer 2007 using in-depth interviews to get the answers to the following basic research question. How far are micro and small companies from these three countries with the concept of relationship marketing in managing their longlasting relationships? Related survey objectives were formulated as follows a)to identify existing portfolio of long-lasting relationships of surveyed companies, and subsequently for every mentioned subject to b) find out motivation or reasons or potential benefits for or from maintaining the relationships, c) to let the respondents to evaluate the importance of each relationships for companies market success as well as the quality of each relationships, etc.

Název v anglickém jazyce

The Czech micro and small enterprises and relations with stakeholders

Popis výsledku anglicky

Some results from the exploratory survey are presented in this paper. The survey is a part of the joined research project Relationship Marketing of academicians from Poland, Slovakia and Czech Republic which has started in the year 2006. Empirical exploratory survey was realized during the summer 2007 using in-depth interviews to get the answers to the following basic research question. How far are micro and small companies from these three countries with the concept of relationship marketing in managing their longlasting relationships? Related survey objectives were formulated as follows a)to identify existing portfolio of long-lasting relationships of surveyed companies, and subsequently for every mentioned subject to b) find out motivation or reasons or potential benefits for or from maintaining the relationships, c) to let the respondents to evaluate the importance of each relationships for companies market success as well as the quality of each relationships, etc.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/1M0524" target="_blank" >1M0524: Centrum výzkumu konkurenční schopnosti české ekonomiky</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Studies on business interaction ? consequences for business in theory and business in practice

ISBN

1-86115-128-4

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

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Název nakladatele

IMP Group

Místo vydání

Uppsala Švédsko

Místo konání akce

Uppsala Švédsko

Datum konání akce

4. 9. 2008

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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