Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU119177" target="_blank" >RIV/00216305:26510/16:PU119177 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.5281/zenodo.1339255" target="_blank" >http://dx.doi.org/10.5281/zenodo.1339255</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5281/zenodo.1339255" target="_blank" >10.5281/zenodo.1339255</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

Popis výsledku v původním jazyce

The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.

Název v anglickém jazyce

Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

Popis výsledku anglicky

The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50602 - Public administration

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

World Academy of Science, Engineering and Technology (electronic)

ISSN

2010-376X

e-ISSN

2010-3778

Svazek periodika

10

Číslo periodika v rámci svazku

5

Stát vydavatele periodika

ID - Indonéská republika

Počet stran výsledku

4

Strana od-do

2885-2889

Kód UT WoS článku

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EID výsledku v databázi Scopus

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