Personnel Marketing in the Czech Economy: Past And Present

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00003539" target="_blank" >RIV/46747885:24310/16:00003539 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Personnel Marketing in the Czech Economy: Past And Present

Popis výsledku v původním jazyce

Derived from HR management, personnel marketing today is an independent field with a marketing view of employees as customers. The article presents a large project that identifies the emergence of personnel marketing in the world and its gradual implementation in the transforming Czech economy. Following a comprehensive review of sources, a primary study was conducted with the quantitative and qualitative collection of data to analyse the current use of personnel marketing in the Czech Republic. The study was focussed on leading Czech firms, and the result is an overview of tools used by these companies in the field of personnel marketing. The results were subjected to a statistical evaluation that assigned importance to the identified tools of personnel marketing and helped uncover latent factors.

Název v anglickém jazyce

Personnel Marketing in the Czech Economy: Past And Present

Popis výsledku anglicky

Derived from HR management, personnel marketing today is an independent field with a marketing view of employees as customers. The article presents a large project that identifies the emergence of personnel marketing in the world and its gradual implementation in the transforming Czech economy. Following a comprehensive review of sources, a primary study was conducted with the quantitative and qualitative collection of data to analyse the current use of personnel marketing in the Czech Republic. The study was focussed on leading Czech firms, and the result is an overview of tools used by these companies in the field of personnel marketing. The results were subjected to a statistical evaluation that assigned importance to the identified tools of personnel marketing and helped uncover latent factors.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ACC Journal

ISSN

1803-9782

e-ISSN

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Svazek periodika

22

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

17

Strana od-do

28-44

Kód UT WoS článku

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EID výsledku v databázi Scopus

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