Current Use of Personnel Marketing in Czech Companies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F18%3A00005603" target="_blank" >RIV/46747885:24310/18:00005603 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research" target="_blank" >http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Current Use of Personnel Marketing in Czech Companies

Popis výsledku v původním jazyce

Personnel marketing is a new scientific discipline combining two classic fields - personnel management and marketing. The main idea of personnel marketing is the perception of the employee as a customer and the satisfaction of their needs and wishes. The article takes an in-depth look at current personnel marketing in the Czech Republic. Primary research is employed to identify thirteen tools of personnel marketing, and the effectiveness and frequency of use of these tools is empirically demonstrated. The relationship between the effectiveness and frequency of the tools is then statistically investigated. Differential analysis was used to establish that the frequency of use is lower than the perceived effectiveness. Regression analysis demonstrated the linear relationship between effectiveness and frequency of the use of these tools. Factor analysis was used to identify latent factors of personnel marketing tools.

Název v anglickém jazyce

Current Use of Personnel Marketing in Czech Companies

Popis výsledku anglicky

Personnel marketing is a new scientific discipline combining two classic fields - personnel management and marketing. The main idea of personnel marketing is the perception of the employee as a customer and the satisfaction of their needs and wishes. The article takes an in-depth look at current personnel marketing in the Czech Republic. Primary research is employed to identify thirteen tools of personnel marketing, and the effectiveness and frequency of use of these tools is empirically demonstrated. The relationship between the effectiveness and frequency of the tools is then statistically investigated. Differential analysis was used to establish that the frequency of use is lower than the perceived effectiveness. Regression analysis demonstrated the linear relationship between effectiveness and frequency of the use of these tools. Factor analysis was used to identify latent factors of personnel marketing tools.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AD ALTA: Journal of Interdisciplinary Research

ISSN

1804-7890

e-ISSN

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Svazek periodika

8

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

232-239

Kód UT WoS článku

000438914700044

EID výsledku v databázi Scopus

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