The Performance of Food Enterprises and the Satisfaction of Their Customers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00088298" target="_blank" >RIV/00216224:14560/16:00088298 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Performance of Food Enterprises and the Satisfaction of Their Customers

Popis výsledku v původním jazyce

The subject of this article is an analysis of the relationship between a company’s performance and the satisfaction of its customers. The aim of the article is to determine what relationship exists between business performance and customer satisfaction, whether such satisfaction is measured directly (by means of questions about customer satisfaction with the product) or indirectly, by means of questions about factors which influence satisfaction. The factors which influence customer satisfaction are image, customer expectation, perceived quality, perceived value and complaints. The research was carried out on a sample of 99 enterprises from the food industry in the Czech Republic and a sample of their customers. Performance was assessed using the financial indicators ROA, ROE and asset turnover (ATO). Customer satisfaction was determined using a questionnaire.

Název v anglickém jazyce

The Performance of Food Enterprises and the Satisfaction of Their Customers

Popis výsledku anglicky

The subject of this article is an analysis of the relationship between a company’s performance and the satisfaction of its customers. The aim of the article is to determine what relationship exists between business performance and customer satisfaction, whether such satisfaction is measured directly (by means of questions about customer satisfaction with the product) or indirectly, by means of questions about factors which influence satisfaction. The factors which influence customer satisfaction are image, customer expectation, perceived quality, perceived value and complaints. The research was carried out on a sample of 99 enterprises from the food industry in the Czech Republic and a sample of their customers. Performance was assessed using the financial indicators ROA, ROE and asset turnover (ATO). Customer satisfaction was determined using a questionnaire.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GA16-16260S" target="_blank" >GA16-16260S: Přístup managementu k redukci zpětných toků ve vazbě na spokojenost zákazníků a neustálé zlepšování</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Scientific Conference of Business Economics Management and Marketing 2016. Proceedings of International Scientific Conference of Business Economics Management and Marketing 2016

ISBN

9788021083486

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

96-104

Název nakladatele

Masaryk University

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

15. 9. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000387180500012