The Process of Personnel Marketing in Management Production

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Process of Personnel Marketing in Management Production

Popis výsledku v původním jazyce

Business management uses sales marketing to implement a company’s sales functions. A set of tools is used for this, which structure the connection of their production function through links to the sales market. These tools are product policy, pricing policy, communication policy and distribution policy. These sales-policy tools can also be used as a starting point for a definition of personnel marketing-mix tools. The aggregate of personnel activities can be divided into the product variables area of operations, the price variables area, the communication variables area and the place variables area of operations. As with the sales marketing mix, the personnel marketing mix aims to optimize the tools from each of the respective areas. Here, there is also an attempt to effectively put in place selected measures from personnel management to achieve specific goals.

Název v anglickém jazyce

The Process of Personnel Marketing in Management Production

Popis výsledku anglicky

Business management uses sales marketing to implement a company’s sales functions. A set of tools is used for this, which structure the connection of their production function through links to the sales market. These tools are product policy, pricing policy, communication policy and distribution policy. These sales-policy tools can also be used as a starting point for a definition of personnel marketing-mix tools. The aggregate of personnel activities can be divided into the product variables area of operations, the price variables area, the communication variables area and the place variables area of operations. As with the sales marketing mix, the personnel marketing mix aims to optimize the tools from each of the respective areas. Here, there is also an attempt to effectively put in place selected measures from personnel management to achieve specific goals.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Production Management and Engineering Sciences - Scientific Publication of the International Conference on Engineering Science and Production Management

ISBN

9781138028562

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

235-240

Název nakladatele

CRC Press, Taylor & Francis Group

Místo vydání

London

Místo konání akce

London

Datum konání akce

1. 1. 2016

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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