Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00089644" target="_blank" >RIV/00216224:14560/16:00089644 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1515/mgr-2016-0003" target="_blank" >http://dx.doi.org/10.1515/mgr-2016-0003</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/mgr-2016-0003" target="_blank" >10.1515/mgr-2016-0003</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics

Popis výsledku v původním jazyce

The measurement and evaluation of the attractiveness of shopping centres in the Czech and the Slovak Republics is examined in this paper, countries which had experienced seventy years of development within a single state. The methodological basis for measuring the attractiveness of 130 shopping centres is an evaluation of the factors that can be described as objective (exogenous and endogenous) and subjective (in vivo and in vitro approach). An aggregate indicator of the overall attractiveness of each shopping centre was computed as a combination of the sub-variables. Based on previous international studies, the factors (variables influencing attractiveness) that are typical for shopping malls anywhere in the world, as well as for the original specific information for the Czech-Slovak retail environment, enable a generalization of the results at least to the East Central European level, and to carry out a comparison with any other market environment.

Název v anglickém jazyce

Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics

Popis výsledku anglicky

The measurement and evaluation of the attractiveness of shopping centres in the Czech and the Slovak Republics is examined in this paper, countries which had experienced seventy years of development within a single state. The methodological basis for measuring the attractiveness of 130 shopping centres is an evaluation of the factors that can be described as objective (exogenous and endogenous) and subjective (in vivo and in vitro approach). An aggregate indicator of the overall attractiveness of each shopping centre was computed as a combination of the sub-variables. Based on previous international studies, the factors (variables influencing attractiveness) that are typical for shopping malls anywhere in the world, as well as for the original specific information for the Czech-Slovak retail environment, enable a generalization of the results at least to the East Central European level, and to carry out a comparison with any other market environment.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

DE - Zemský magnetismus, geodesie, geografie

OECD FORD obor

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Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Moravian Geographical Reports

ISSN

1210-8812

e-ISSN

—

Svazek periodika

24

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

15

Strana od-do

27-41

Kód UT WoS článku

000373436400003

EID výsledku v databázi Scopus

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