The microbrewery as an interesting opportunity for small and medium-sized businesses

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00091252" target="_blank" >RIV/00216224:14560/16:00091252 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.5593/sgemsocial2016B25" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2016B25</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5593/sgemsocial2016B25" target="_blank" >10.5593/sgemsocial2016B25</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The microbrewery as an interesting opportunity for small and medium-sized businesses

Popis výsledku v původním jazyce

The globalization of the beer industry has reached such a level that today, more than ever before, customers are looking for a variety in flavours from smaller breweries, which in turn need to offer a high-quality product in terms of the limited regional market in which they operate. At the moment, there is a beer revolution in the Czech Republic, with dozens and dozens of new microbreweries opening each year. This article will prove useful by providing an analysis of the business opportunities and the market in this area. Due to the characteristics of the product which microbreweries offer, it is incumbent upon them to build an appropriate company image. Based on a case study of one Czech brewery, which is part of this paper, it will be shown that the positive image of a company is an important precondition for gaining the loyalty of customers who will give less attention to the other competitors, which in turn will lead to the long-term prosperity of the company in question.

Název v anglickém jazyce

The microbrewery as an interesting opportunity for small and medium-sized businesses

Popis výsledku anglicky

The globalization of the beer industry has reached such a level that today, more than ever before, customers are looking for a variety in flavours from smaller breweries, which in turn need to offer a high-quality product in terms of the limited regional market in which they operate. At the moment, there is a beer revolution in the Czech Republic, with dozens and dozens of new microbreweries opening each year. This article will prove useful by providing an analysis of the business opportunities and the market in this area. Due to the characteristics of the product which microbreweries offer, it is incumbent upon them to build an appropriate company image. Based on a case study of one Czech brewery, which is part of this paper, it will be shown that the positive image of a company is an important precondition for gaining the loyalty of customers who will give less attention to the other competitors, which in turn will lead to the long-term prosperity of the company in question.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

3rd International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM 2016

ISBN

9786197105766

ISSN

2367-5659

e-ISSN

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Počet stran výsledku

8

Strana od-do

841-848

Název nakladatele

STEF92 Technology Ltd.

Místo vydání

Sofia

Místo konání akce

Sofia

Datum konání akce

1. 1. 2016

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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