The attitude of Czech university students to beer consumption from microbreweries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63530418" target="_blank" >RIV/70883521:28120/21:63530418 - isvavai.cz</a>

Výsledek na webu

<a href="https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1397" target="_blank" >https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1397</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5219/1397" target="_blank" >10.5219/1397</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The attitude of Czech university students to beer consumption from microbreweries

Popis výsledku v původním jazyce

The questionnaire survey was focused on the relation of university students of generation Z in the Czech Republic to beer from microbreweries. The survey involved 1,103 respondents from among Czech university students. 1,004 respondents complied with the survey conditions (they had to belong to university students and consume beer). Although 98% of beer consumed in the Czech Republic is from industrial breweries, it has turned out that the proportion of students who consume beer from industrial breweries and microbreweries is almost the same. As for beer from microbreweries, students prefer classic beers of the Pilsen type. So far, these do not circulate in beer tourism in larger quantities. The respondents agree that beer tourism will compete successfully with wine tourism. For beer tourism to develop successfully, microbreweries must also offer catering, accommodation, and other services; beer baths are in high demand at present. The economic benefits of microbreweries are in several areas - they integrate into tourist destinations, use local raw materials for beer and food preparation, create new jobs, enhance abandoned breweries and contribute to the development of rural areas.

Název v anglickém jazyce

The attitude of Czech university students to beer consumption from microbreweries

Popis výsledku anglicky

The questionnaire survey was focused on the relation of university students of generation Z in the Czech Republic to beer from microbreweries. The survey involved 1,103 respondents from among Czech university students. 1,004 respondents complied with the survey conditions (they had to belong to university students and consume beer). Although 98% of beer consumed in the Czech Republic is from industrial breweries, it has turned out that the proportion of students who consume beer from industrial breweries and microbreweries is almost the same. As for beer from microbreweries, students prefer classic beers of the Pilsen type. So far, these do not circulate in beer tourism in larger quantities. The respondents agree that beer tourism will compete successfully with wine tourism. For beer tourism to develop successfully, microbreweries must also offer catering, accommodation, and other services; beer baths are in high demand at present. The economic benefits of microbreweries are in several areas - they integrate into tourist destinations, use local raw materials for beer and food preparation, create new jobs, enhance abandoned breweries and contribute to the development of rural areas.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Potravinarstvo Slovak Journal of Food Sciences

ISSN

1338-0230

e-ISSN

—

Svazek periodika

15

Číslo periodika v rámci svazku

neuvedeno

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

9

Strana od-do

369-377

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85105824467