Regional Food Labels as a Way to Reposition Mature Products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F18%3A00102169" target="_blank" >RIV/00216224:14560/18:00102169 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.elsevier.com/books/case-studies-in-the-traditional-food-sector/cavicchi/978-0-08-101007-5" target="_blank" >https://www.elsevier.com/books/case-studies-in-the-traditional-food-sector/cavicchi/978-0-08-101007-5</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/B978-0-08-101007-5.00011-7" target="_blank" >10.1016/B978-0-08-101007-5.00011-7</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Regional Food Labels as a Way to Reposition Mature Products

Popis výsledku v původním jazyce

This chapter discusses the use of regional labels as a way to reinvent local food, using data from a longitudinal research study on regional labeling in the Czech region Vysočina. The application and market presence of regional food labeling schemes are quite diverse across Europe; the broad range of food labeling policies within European Union member states reflects distinctions in historical evolution, organization, and development of food industries, as well as different consumer interests, attitudes, and behaviors. Regional labels signal above all authenticity and genuineness, and it is a sign that the product is actually produced in the region denoted by the name of the product. By exploring the application of a series of researches with both quantitative and qualitative designs, this case study examines the ways in which local producers and authorities may have reconstructed their knowledge of the regional food market and use of regional labels.

Název v anglickém jazyce

Regional Food Labels as a Way to Reposition Mature Products

Popis výsledku anglicky

This chapter discusses the use of regional labels as a way to reinvent local food, using data from a longitudinal research study on regional labeling in the Czech region Vysočina. The application and market presence of regional food labeling schemes are quite diverse across Europe; the broad range of food labeling policies within European Union member states reflects distinctions in historical evolution, organization, and development of food industries, as well as different consumer interests, attitudes, and behaviors. Regional labels signal above all authenticity and genuineness, and it is a sign that the product is actually produced in the region denoted by the name of the product. By exploring the application of a series of researches with both quantitative and qualitative designs, this case study examines the ways in which local producers and authorities may have reconstructed their knowledge of the regional food market and use of regional labels.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Case Studies in the Traditional Food Sector (A volume in the Consumer Science and Strategic Marketing series)

ISBN

9780081012604

Počet stran výsledku

32

Strana od-do

305-336

Počet stran knihy

376

Název nakladatele

Woodhead Publishing (an imprint of Elsevier)

Místo vydání

United Kingdom

Kód UT WoS kapitoly

—