Regional Food Labels As a Way To Reposition Mature Products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F18%3AN0008328" target="_blank" >RIV/71226401:_____/18:N0008328 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Regional Food Labels As a Way To Reposition Mature Products

Popis výsledku v původním jazyce

The chapter discusses the use of regional labels as a way to reinvent local food. The application and market presence of regional food labelling schemes is quite diverse across Europe, the broad range of food labelling policies within European Union member states reflects distinctions in historical evolution, organisation and development of food industries, as well as different consumer interests, attitudes and behaviour. Regional labels signal above all authenticity and genuineness, it is a sign that the product is actually produced in the region denoted by the name of the product. By using them, producers are able to use associations consumers connect with a specific region and in that way create for products a unique identity that might help mature products to be repositioned. Longitudinal research study on regional labelling in The Vysočina Region in the Czech Republic provided local food producers and stakeholders involved in the regional labelling schemes with insight into consumers‘ decision process and preferences since 2012. The content analysis of media presence and occurrence of the characteristics attached to each Vysočina regional label aimed to enhance and improve the communication strategy. By exploring the application of series of researches with both quantitative and qualitative design, this case study examines the ways in which local producers and authorities may have reconstructed their knowledge of the regional food market and use of regional labels.

Název v anglickém jazyce

Regional Food Labels As a Way To Reposition Mature Products

Popis výsledku anglicky

The chapter discusses the use of regional labels as a way to reinvent local food. The application and market presence of regional food labelling schemes is quite diverse across Europe, the broad range of food labelling policies within European Union member states reflects distinctions in historical evolution, organisation and development of food industries, as well as different consumer interests, attitudes and behaviour. Regional labels signal above all authenticity and genuineness, it is a sign that the product is actually produced in the region denoted by the name of the product. By using them, producers are able to use associations consumers connect with a specific region and in that way create for products a unique identity that might help mature products to be repositioned. Longitudinal research study on regional labelling in The Vysočina Region in the Czech Republic provided local food producers and stakeholders involved in the regional labelling schemes with insight into consumers‘ decision process and preferences since 2012. The content analysis of media presence and occurrence of the characteristics attached to each Vysočina regional label aimed to enhance and improve the communication strategy. By exploring the application of series of researches with both quantitative and qualitative design, this case study examines the ways in which local producers and authorities may have reconstructed their knowledge of the regional food market and use of regional labels.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Case Studies in the Traditional Food Sector: A volume in the Consumer Science and Strategic Marketing series

ISBN

978-0-08-101007-5

Počet stran výsledku

29

Strana od-do

305-334

Počet stran knihy

376

Název nakladatele

Woodhead Publ., Elsevier

Místo vydání

Duxford

Kód UT WoS kapitoly

—