Quick Response a CPFR jako nástroje diferencovaného řízení vztahů se zákazníky

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005934" target="_blank" >RIV/00216275:25310/07:00005934 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Quick Response and CPFR as Tools of Differentiated Customer Relationship Management.

Popis výsledku v původním jazyce

It is more and more difficult for the company to succeed in the current high-competitive environment. From this reason firms started to enforce strategy of differentiated Customer relationship management (CRM) based on customer value more than conceptionof mass marketing. Implementation of CRM strategy means that must be changed way of management not only marketing and selling processes but all business processes including logistic as well. It is necessary to ensure that both sides (customers and firm)obtain their value. Methods Quick Response (QR) a Collaborative Planning, Forecasting and Replenishment (CPFR) are examples of suitable methods supporting raising of customer value. These methods have a lot of commonality but in ultimate effect the termQuick Response must be considered as broader one. While Quick Response method represents conception of ordering and setting of business processes for securing of flexible, efficient and effective satisfying of customers in accord with th

Název v anglickém jazyce

Quick Response and CPFR as Tools of Differentiated Customer Relationship Management.

Popis výsledku anglicky

It is more and more difficult for the company to succeed in the current high-competitive environment. From this reason firms started to enforce strategy of differentiated Customer relationship management (CRM) based on customer value more than conceptionof mass marketing. Implementation of CRM strategy means that must be changed way of management not only marketing and selling processes but all business processes including logistic as well. It is necessary to ensure that both sides (customers and firm)obtain their value. Methods Quick Response (QR) a Collaborative Planning, Forecasting and Replenishment (CPFR) are examples of suitable methods supporting raising of customer value. These methods have a lot of commonality but in ultimate effect the termQuick Response must be considered as broader one. While Quick Response method represents conception of ordering and setting of business processes for securing of flexible, efficient and effective satisfying of customers in accord with th

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Zvyšování výkonnosti podniků prostřednictvím diferencovaného řízení vztahů se zákazníky na bázi jejich aktuální a potenciální hodnoty pro podnik</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Logistic-marketing Aspects of the Enterprise Management

ISSN

1428-1600

e-ISSN

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Svazek periodika

1

Číslo periodika v rámci svazku

8

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

9

Strana od-do

276-285

Kód UT WoS článku

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EID výsledku v databázi Scopus

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