Value-Based Management in Graphic Arts Company

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F09%3A00008522" target="_blank" >RIV/00216275:25310/09:00008522 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Value-Based Management in Graphic Arts Company

Popis výsledku v původním jazyce

This paper focuses on the concept of customer value dimensions and its managing in the graphic-arts company. It shows that it is necessary to put into practice value-based management that allows delivering a superior, meaningful value to target customers. It describes a contemporary level of single phases of value-based management (1. Discover and quantify customers´ wants and needs; 2. Commit to the most important things that will impact customers; 3. Create customer value that is meaningful and understandable; 4. Assess how firm did at creating true customer value; 5. Improve firm value package to keep its customers coming back) in selected graphic-arts companies in the Czech Republic as results of qualitative marketing research. The obtained knowledge is evaluated and discussed.

Název v anglickém jazyce

Value-Based Management in Graphic Arts Company

Popis výsledku anglicky

This paper focuses on the concept of customer value dimensions and its managing in the graphic-arts company. It shows that it is necessary to put into practice value-based management that allows delivering a superior, meaningful value to target customers. It describes a contemporary level of single phases of value-based management (1. Discover and quantify customers´ wants and needs; 2. Commit to the most important things that will impact customers; 3. Create customer value that is meaningful and understandable; 4. Assess how firm did at creating true customer value; 5. Improve firm value package to keep its customers coming back) in selected graphic-arts companies in the Czech Republic as results of qualitative marketing research. The obtained knowledge is evaluated and discussed.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

KSI Transactions on Knowledge Society

ISSN

1313-4787

e-ISSN

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Svazek periodika

4

Číslo periodika v rámci svazku

N

Stát vydavatele periodika

BG - Bulharská republika

Počet stran výsledku

4

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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