Benefits of CRM Differentiated on the Basis of Customer Lifetime Value

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F09%3A39881846" target="_blank" >RIV/00216275:25310/09:39881846 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
Benefits of CRM Differentiated on the Basis of Customer Lifetime Value
Popis výsledku v původním jazyce
This paper deals with causes and benefits of development customer relationship management (CRM) differentiated according to the customer value to a company in industrial companies. It discusses the main changes in the market environment at the beginningof 21th century and during financial crisis that has lead to a necessity of modern CRM building. It describes the basic changes in management of enterprises connected with differentiated CRM strategy development and benefits of these changes lying in differentiated CRM.
Název v anglickém jazyce
Benefits of CRM Differentiated on the Basis of Customer Lifetime Value
Popis výsledku anglicky
This paper deals with causes and benefits of development customer relationship management (CRM) differentiated according to the customer value to a company in industrial companies. It discusses the main changes in the market environment at the beginningof 21th century and during financial crisis that has lead to a necessity of modern CRM building. It describes the basic changes in management of enterprises connected with differentiated CRM strategy development and benefits of these changes lying in differentiated CRM.

Druh
J<sub>x</sub> - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
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Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění
2009
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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