Strengthening Relationships with Customers in Online Pharmacies as Links of Pharmaceutical Value Networks

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F11%3A39892351" target="_blank" >RIV/00216275:25310/11:39892351 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Strengthening Relationships with Customers in Online Pharmacies as Links of Pharmaceutical Value Networks

Popis výsledku v původním jazyce

An effective management strategy in today's highly competitive environment is strengthening long-term relationships with customers. The essence of this strategy is building and developing relationships with customers on the principle of mutual benefit aiming to achieve higher customer satisfaction and loyalty. An important role in strengthening the relationships with customers is played by information technologies; in recent years the Internet has become increasingly important in this area. This articlepresents the results of a primary qualitative research, which focused on defining the appropriate forms and tools for strengthening customer relationships in online pharmacies and the extent of their application in the Czech Republic, evaluating their effectiveness and possibilities of their further use in developing relationships with customers.

Název v anglickém jazyce

Strengthening Relationships with Customers in Online Pharmacies as Links of Pharmaceutical Value Networks

Popis výsledku anglicky

An effective management strategy in today's highly competitive environment is strengthening long-term relationships with customers. The essence of this strategy is building and developing relationships with customers on the principle of mutual benefit aiming to achieve higher customer satisfaction and loyalty. An important role in strengthening the relationships with customers is played by information technologies; in recent years the Internet has become increasingly important in this area. This articlepresents the results of a primary qualitative research, which focused on defining the appropriate forms and tools for strengthening customer relationships in online pharmacies and the extent of their application in the Czech Republic, evaluating their effectiveness and possibilities of their further use in developing relationships with customers.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of the University of Pardubice, Series A, Faculty of Chemical Technology

ISSN

1211-5541

e-ISSN

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Svazek periodika

17

Číslo periodika v rámci svazku

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Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

13

Strana od-do

333-345

Kód UT WoS článku

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EID výsledku v databázi Scopus

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