RELATIONSHIP WITH CUSTOMERS: EMPIRICAL RESEARCH ON NETWORKING IN PHARMACIES BUSINESS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F12%3A39899104" target="_blank" >RIV/00216275:25310/12:39899104 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.3846/bm.2012.057" target="_blank" >http://dx.doi.org/10.3846/bm.2012.057</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3846/bm.2012.057" target="_blank" >10.3846/bm.2012.057</a>

Jazyk výsledku

angličtina

Název v původním jazyce

RELATIONSHIP WITH CUSTOMERS: EMPIRICAL RESEARCH ON NETWORKING IN PHARMACIES BUSINESS

Popis výsledku v původním jazyce

Building and strengthening long-term relationships with customers on the principle of mutual benefit is an effective strategy to manage businesses and their networks in today's highly competitive environment. Ever more important, therefore, the customerrelationship management tools and practices are that lead to the growth of customer satisfaction and loyalty and long-term performance of all network members. In the article the results of qualitative researches into the forms and tools used for strengthening relationships with customers - the end users as used by brick-and-mortar pharmacies, online pharmacies and distributors are summarized. The aim of the research was to map the current state - forms and tools used for enhancing customer relationships, the degree of their application, evaluation of their effectiveness, and possibilities of their further use in the development of relationships with customers.

Název v anglickém jazyce

RELATIONSHIP WITH CUSTOMERS: EMPIRICAL RESEARCH ON NETWORKING IN PHARMACIES BUSINESS

Popis výsledku anglicky

Building and strengthening long-term relationships with customers on the principle of mutual benefit is an effective strategy to manage businesses and their networks in today's highly competitive environment. Ever more important, therefore, the customerrelationship management tools and practices are that lead to the growth of customer satisfaction and loyalty and long-term performance of all network members. In the article the results of qualitative researches into the forms and tools used for strengthening relationships with customers - the end users as used by brick-and-mortar pharmacies, online pharmacies and distributors are summarized. The aim of the research was to map the current state - forms and tools used for enhancing customer relationships, the degree of their application, evaluation of their effectiveness, and possibilities of their further use in the development of relationships with customers.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Nástroje posilování dlouhodobých vztahů se zákazníky na bázi integrace a spolupráce subjektů hodnotové sítě</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Business and Management

ISBN

978-609-457-116-9

ISSN

2029-4441

e-ISSN

—

Počet stran výsledku

10

Strana od-do

433-442

Název nakladatele

VGTU Publishing House Technika

Místo vydání

Vilnius

Místo konání akce

Vilnius

Datum konání akce

10. 5. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000329342200057