Preference of Forms of Customer Loyalty Programs by Clients of Internet Pharmacies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F12%3A39895566" target="_blank" >RIV/00216275:25310/12:39895566 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Preference of Forms of Customer Loyalty Programs by Clients of Internet Pharmacies

Popis výsledku v původním jazyce

Tough market changes require new trading directions to go in servicing the target markets. In particular, it is about offering new ideas, emotional and symbolic values strengthening relationships of shoppers to the company and brand and increasing theirloyalty. This also applies to pharmaceutical products. The need to employ non-traditional forms of work with the market and sales promotion of OTC drugs and pharmaceuticals and nutritional supplements is also caused by the fact that in the last 3 years the sale of these products started to dynamically develop on the Czech market through Internet pharmacies. Nevertheless, effort to comprehensively meet the needs and wishes of customers and strengthening of relationships with them require the use of suchinnovative practices and tools in the electronic commerce environment that lead to increased loyalty of e-shop customers. The article defines appropriate forms of increasing customer loyalty with clients of online pharmacies and summarize

Název v anglickém jazyce

Preference of Forms of Customer Loyalty Programs by Clients of Internet Pharmacies

Popis výsledku anglicky

Tough market changes require new trading directions to go in servicing the target markets. In particular, it is about offering new ideas, emotional and symbolic values strengthening relationships of shoppers to the company and brand and increasing theirloyalty. This also applies to pharmaceutical products. The need to employ non-traditional forms of work with the market and sales promotion of OTC drugs and pharmaceuticals and nutritional supplements is also caused by the fact that in the last 3 years the sale of these products started to dynamically develop on the Czech market through Internet pharmacies. Nevertheless, effort to comprehensively meet the needs and wishes of customers and strengthening of relationships with them require the use of suchinnovative practices and tools in the electronic commerce environment that lead to increased loyalty of e-shop customers. The article defines appropriate forms of increasing customer loyalty with clients of online pharmacies and summarize

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Nástroje posilování dlouhodobých vztahů se zákazníky na bázi integrace a spolupráce subjektů hodnotové sítě</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Business and Management

ISBN

978-609-457-116-9

ISSN

2029-4441

e-ISSN

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Počet stran výsledku

8

Strana od-do

856-863

Název nakladatele

VGTU Publishing House Technika

Místo vydání

Vilnius

Místo konání akce

Vilnius

Datum konání akce

10. 5. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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