The Benefits of a Complex Solution to the Customer's Problem for SRC on the Market with Chemical Products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F13%3A39899106" target="_blank" >RIV/00216275:25310/13:39899106 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Benefits of a Complex Solution to the Customer's Problem for SRC on the Market with Chemical Products

Popis výsledku v původním jazyce

On B2B markets, the strategy of a complex solution to the customers' problem is a more and more effective way to creating superior customer value (SCV). It leads to building and developing stronger relationships with customers on the principle of mutualbenefit aiming to achieve higher customer satisfaction and loyalty. It also leads to a growth in the company's competitiveness on the market, enhanced interconnection between the company and its customers, often also these customers' customers, and thusto higher effectiveness of the entrepreneurial activities. Mainly the company's ability to be flexible in their offer plays an important role in strengthening the relationships with customers (SRC). The thing is to offer a sufficient range of products, high quality products and their accessories (packaging, marking, accompanying documentation, etc.), but also a desirable level of a comprehensive system of pre-sale, sale and after-sale services, providing a complex solution to the custome

Název v anglickém jazyce

The Benefits of a Complex Solution to the Customer's Problem for SRC on the Market with Chemical Products

Popis výsledku anglicky

On B2B markets, the strategy of a complex solution to the customers' problem is a more and more effective way to creating superior customer value (SCV). It leads to building and developing stronger relationships with customers on the principle of mutualbenefit aiming to achieve higher customer satisfaction and loyalty. It also leads to a growth in the company's competitiveness on the market, enhanced interconnection between the company and its customers, often also these customers' customers, and thusto higher effectiveness of the entrepreneurial activities. Mainly the company's ability to be flexible in their offer plays an important role in strengthening the relationships with customers (SRC). The thing is to offer a sufficient range of products, high quality products and their accessories (packaging, marking, accompanying documentation, etc.), but also a desirable level of a comprehensive system of pre-sale, sale and after-sale services, providing a complex solution to the custome

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Nástroje posilování dlouhodobých vztahů se zákazníky na bázi integrace a spolupráce subjektů hodnotové sítě</a><br>

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of the University of Pardubice, Series A, Faculty of Chemical Technology

ISSN

1211-5541

e-ISSN

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Svazek periodika

19

Číslo periodika v rámci svazku

prosinec

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

27

Strana od-do

345-371

Kód UT WoS článku

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EID výsledku v databázi Scopus

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