Promotional Forecasting Based on Promotional Indexes in Yoghurt Production

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F12%3A39895234" target="_blank" >RIV/00216275:25310/12:39895234 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Promotional Forecasting Based on Promotional Indexes in Yoghurt Production

Popis výsledku v původním jazyce

Promotional forecasting represents an essential part of effective demand planning in enterprises. However, in the fresh food industry, companies demand planning is complicated due to the short product shelf life, but also due to the pressure from the side of retailers on shortening the delivery time and unwillingness to provide information about future requirements and shopping behaviour of the final consumers. This paper deals with an analysis of the influence of promotions on the sales and with the possibilities of promotional forecasting in a selected fresh food industry enterprise. On the basis of a time series analysis, the paper proposes a forecasting model based on promotional indexes, utilization of which for promotional forecasting can bring asignificant forecast accuracy improvement.

Název v anglickém jazyce

Promotional Forecasting Based on Promotional Indexes in Yoghurt Production

Popis výsledku anglicky

Promotional forecasting represents an essential part of effective demand planning in enterprises. However, in the fresh food industry, companies demand planning is complicated due to the short product shelf life, but also due to the pressure from the side of retailers on shortening the delivery time and unwillingness to provide information about future requirements and shopping behaviour of the final consumers. This paper deals with an analysis of the influence of promotions on the sales and with the possibilities of promotional forecasting in a selected fresh food industry enterprise. On the basis of a time series analysis, the paper proposes a forecasting model based on promotional indexes, utilization of which for promotional forecasting can bring asignificant forecast accuracy improvement.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Advances in Economics, Risk Management, Political and Law Science

ISBN

978-1-61804-123-4

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

195-200

Název nakladatele

WSEAS Press

Místo vydání

Atény

Místo konání akce

Zlín

Datum konání akce

20. 9. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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