Promotional Indices Application in Business Forecasting of Promotion Events

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Promotional Indices Application in Business Forecasting of Promotion Events

Popis výsledku v původním jazyce

Implementation of promotional events is one of the main reasons why the accuracy of business forecasts is so low, and so promotional forecasting represents in production companies a key part of demand planning. Production companies, which can only rely on a limited source of information about the effects of promotion events on their sales, do not have many possibilities of how to forecast sales during a promotion event. That is why this paper deals with the possibilities of promotional forecasting basedon the analysis of sales time series implemented by production companies with distribution intermediaries. On the basis of the research in the chemical and food industry enterprises, the paper proposes a forecasting model based on promotional indices and the possibilities of its utilization, which could bring improvements in the accuracy of business forecasting.

Název v anglickém jazyce

Promotional Indices Application in Business Forecasting of Promotion Events

Popis výsledku anglicky

Implementation of promotional events is one of the main reasons why the accuracy of business forecasts is so low, and so promotional forecasting represents in production companies a key part of demand planning. Production companies, which can only rely on a limited source of information about the effects of promotion events on their sales, do not have many possibilities of how to forecast sales during a promotion event. That is why this paper deals with the possibilities of promotional forecasting basedon the analysis of sales time series implemented by production companies with distribution intermediaries. On the basis of the research in the chemical and food industry enterprises, the paper proposes a forecasting model based on promotional indices and the possibilities of its utilization, which could bring improvements in the accuracy of business forecasting.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Recent Advances in Business Management and Marketing

ISBN

978-960-474-306-3

ISSN

2227-460X

e-ISSN

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Počet stran výsledku

6

Strana od-do

128-133

Název nakladatele

WSEAS Press

Místo vydání

Atény

Místo konání akce

Dubrovnik

Datum konání akce

25. 6. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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