Minimizing the Bullwhip Effect - Strategic Benefit in Value Network of Fast Moving Chemical Goods

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F13%3A39896961" target="_blank" >RIV/00216275:25310/13:39896961 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Minimizing the Bullwhip Effect - Strategic Benefit in Value Network of Fast Moving Chemical Goods

Popis výsledku v původním jazyce

Integration of individual entities in the value network leads to a growth in synergic effects leading to an important increase in the efficiency and competitiveness of enterprises. Therefore, companies should pay their attention to strengthening long-term relationships and strengthening the value with the partners in the whole value network. It means application of such strategic benefits for customers that increase the customers? loyalty and deepen and strengthen long term relationships between manufacturers and them. One of these strategic benefits includes minimization of the undesirable Bullwhip Effect. That is why this paper deals with the occurrence of the Bullwhip Effect and the possibilities of its suppression. The reasons for unreliable forecasts are described and identified on the basis of the analysis and assessment of time series of fast moving goods manufacturer?s sales and shown their negative effects on the value for customers. In conclusion are proposed the possible way

Název v anglickém jazyce

Minimizing the Bullwhip Effect - Strategic Benefit in Value Network of Fast Moving Chemical Goods

Popis výsledku anglicky

Integration of individual entities in the value network leads to a growth in synergic effects leading to an important increase in the efficiency and competitiveness of enterprises. Therefore, companies should pay their attention to strengthening long-term relationships and strengthening the value with the partners in the whole value network. It means application of such strategic benefits for customers that increase the customers? loyalty and deepen and strengthen long term relationships between manufacturers and them. One of these strategic benefits includes minimization of the undesirable Bullwhip Effect. That is why this paper deals with the occurrence of the Bullwhip Effect and the possibilities of its suppression. The reasons for unreliable forecasts are described and identified on the basis of the analysis and assessment of time series of fast moving goods manufacturer?s sales and shown their negative effects on the value for customers. In conclusion are proposed the possible way

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Nástroje posilování dlouhodobých vztahů se zákazníky na bázi integrace a spolupráce subjektů hodnotové sítě</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Recent Researches in Applied Economics and Management - Volume I

ISBN

978-960-474-323-0

ISSN

2227-460X

e-ISSN

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Počet stran výsledku

7

Strana od-do

308-314

Název nakladatele

WSEAS Press

Místo vydání

Atény

Místo konání akce

Chania

Datum konání akce

27. 8. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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