The Role of Partnership and Flexibility in Strengthening Customer Relationships in the B2B Market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F14%3A39898180" target="_blank" >RIV/00216275:25310/14:39898180 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1016/j.sbspro.2014.09.076" target="_blank" >http://dx.doi.org/10.1016/j.sbspro.2014.09.076</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.sbspro.2014.09.076" target="_blank" >10.1016/j.sbspro.2014.09.076</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Role of Partnership and Flexibility in Strengthening Customer Relationships in the B2B Market

Popis výsledku v původním jazyce

In the time of recession, it is necessary to maintain and further strengthen relations between suppliers, their immediate customers and customers of these customers all the way up to the end customers. The means to do this is partnership and flexibilityin serving customers including organizing special events for customers. The article defines each aspect of the partnership and flexibility in serving target markets and their role in enhancing the coherence and development of relations between manufacturers and customers in the B2B market and summarizes the results of a quantitative research among managers of chemical business units with products, which focused on mapping benefits and actual level of the individual aspects of the partnership and flexibility for developing and strengthening relationships with customers in the customer network.

Název v anglickém jazyce

The Role of Partnership and Flexibility in Strengthening Customer Relationships in the B2B Market

Popis výsledku anglicky

In the time of recession, it is necessary to maintain and further strengthen relations between suppliers, their immediate customers and customers of these customers all the way up to the end customers. The means to do this is partnership and flexibilityin serving customers including organizing special events for customers. The article defines each aspect of the partnership and flexibility in serving target markets and their role in enhancing the coherence and development of relations between manufacturers and customers in the B2B market and summarizes the results of a quantitative research among managers of chemical business units with products, which focused on mapping benefits and actual level of the individual aspects of the partnership and flexibility for developing and strengthening relationships with customers in the customer network.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Nástroje posilování dlouhodobých vztahů se zákazníky na bázi integrace a spolupráce subjektů hodnotové sítě</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Procedia - Social and Behavioral Sciences

ISBN

—

ISSN

1877-0428

e-ISSN

—

Počet stran výsledku

13

Strana od-do

563-575

Název nakladatele

Elsevier Science BV

Místo vydání

Amsterdam

Místo konání akce

Ŕím

Datum konání akce

19. 6. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000346089700060