When Trust and Distrust Come Into Play: How Green Concern, Scepticism and Communication Affect Customers' Behaviour?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F25%3A39923000" target="_blank" >RIV/00216275:25310/25:39923000 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216275:25410/25:39923000

Výsledek na webu

<a href="https://doi.org/10.1002/bse.4144" target="_blank" >https://doi.org/10.1002/bse.4144</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1002/bse.4144" target="_blank" >10.1002/bse.4144</a>

Jazyk výsledku

angličtina

Název v původním jazyce

When Trust and Distrust Come Into Play: How Green Concern, Scepticism and Communication Affect Customers' Behaviour?

Popis výsledku v původním jazyce

What happens when already sceptical customers start questioning company communication? Encouraged by the vague answers to this question, our study extends existing knowledge about the effects of customers&apos; environmental concern, scepticism and communication on green purchasing intention (GPI) and green purchasing behaviour (GPB) across environmentally controversial industries-namely, textile and clothing and food industries. Using our own primary data collected in November 2023 and covering 1001 customers in the Czech Republic, where the issue of sustainability is generally on the back burner, we show that customers&apos; increased environmental concern can completely change the relationship between environmental scepticism and GPI, thereby leading to positive effects. What is interesting and new is the finding that trust and distrust can act as significant mediators of the relationships investigated thus far. Moreover, as soon as customers start to examine companies&apos; practices and their credibility in more detail, the previously positive relationship between environmental communication and GPI can become negative.

Název v anglickém jazyce

When Trust and Distrust Come Into Play: How Green Concern, Scepticism and Communication Affect Customers' Behaviour?

Popis výsledku anglicky

What happens when already sceptical customers start questioning company communication? Encouraged by the vague answers to this question, our study extends existing knowledge about the effects of customers&apos; environmental concern, scepticism and communication on green purchasing intention (GPI) and green purchasing behaviour (GPB) across environmentally controversial industries-namely, textile and clothing and food industries. Using our own primary data collected in November 2023 and covering 1001 customers in the Czech Republic, where the issue of sustainability is generally on the back burner, we show that customers&apos; increased environmental concern can completely change the relationship between environmental scepticism and GPI, thereby leading to positive effects. What is interesting and new is the finding that trust and distrust can act as significant mediators of the relationships investigated thus far. Moreover, as soon as customers start to examine companies&apos; practices and their credibility in more detail, the previously positive relationship between environmental communication and GPI can become negative.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Business Strategy and the Environment

ISSN

0964-4733

e-ISSN

1099-0836

Svazek periodika

34

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

27

Strana od-do

3311-3337

Kód UT WoS článku

001405075000001

EID výsledku v databázi Scopus

2-s2.0-86000425075