Marketing Mix in Multilevel Marketing Companies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F12%3A39894914" target="_blank" >RIV/00216275:25410/12:39894914 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Mix in Multilevel Marketing Companies

Popis výsledku v původním jazyce

Multilevel marketing as one of possible forms of products or services distribution as well as the remuneration system is widely considered to be serious, fair and ethic way of managing and functioning of the organization. However, many people are still against. One of the possibilities how to prove it and how to show the significant difference between traditional and MLM companies refers to the comparison of their marketing mixes. This article deals in full with MLM system and compares marketing of non-direct sale companies as well as direct sale companies where the dealers are remunerated according to multilevel marketing. This comparison is based on the basis of 4P's and extended 7P's marketing mix.

Název v anglickém jazyce

Marketing Mix in Multilevel Marketing Companies

Popis výsledku anglicky

Multilevel marketing as one of possible forms of products or services distribution as well as the remuneration system is widely considered to be serious, fair and ethic way of managing and functioning of the organization. However, many people are still against. One of the possibilities how to prove it and how to show the significant difference between traditional and MLM companies refers to the comparison of their marketing mixes. This article deals in full with MLM system and compares marketing of non-direct sale companies as well as direct sale companies where the dealers are remunerated according to multilevel marketing. This comparison is based on the basis of 4P's and extended 7P's marketing mix.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Advances in Economics, Risk Management, Political and Law Science

ISBN

978-1-61804-123-4

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

275-280

Název nakladatele

WSEAS Press

Místo vydání

Atény

Místo konání akce

Zlín

Datum konání akce

20. 9. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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