Right to privacy and some methods of direct marketing

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F13%3A00212515" target="_blank" >RIV/62156489:43110/13:00212515 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.11118/actaun201361072277" target="_blank" >http://dx.doi.org/10.11118/actaun201361072277</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201361072277" target="_blank" >10.11118/actaun201361072277</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Right to privacy and some methods of direct marketing

Popis výsledku v původním jazyce

Promotion constitutes part of the marketing mix which consists of advertising, sales support, public relations, personal sale and direct marketing. It may be stated that the law delimits boundaries to all these elements of the communication mix. In the following contribution I will only focus on some methods of direct marketing and I intend to investigate the "purposeful appeal to purchase and consumer behaviour of clients" as viewed by the present Czech law. These communications often disturb the privacy of individuals, harass in an inappropriate time, marketing companies often illegally collect and share customers' personal information. My target is to list legal limits instituted in the sphere of direct marketing for the individual marketing practices by the Czech law.

Název v anglickém jazyce

Right to privacy and some methods of direct marketing

Popis výsledku anglicky

Promotion constitutes part of the marketing mix which consists of advertising, sales support, public relations, personal sale and direct marketing. It may be stated that the law delimits boundaries to all these elements of the communication mix. In the following contribution I will only focus on some methods of direct marketing and I intend to investigate the "purposeful appeal to purchase and consumer behaviour of clients" as viewed by the present Czech law. These communications often disturb the privacy of individuals, harass in an inappropriate time, marketing companies often illegally collect and share customers' personal information. My target is to list legal limits instituted in the sphere of direct marketing for the individual marketing practices by the Czech law.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AG - Právní vědy

OECD FORD obor

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Projekt

—

Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

—

Svazek periodika

61

Číslo periodika v rámci svazku

7

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

7

Strana od-do

2277-2283

Kód UT WoS článku

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EID výsledku v databázi Scopus

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