INCREASING THE LEVEL OF HUMAN CAPITAL THROUGH SUITABLE RECRUITMENT COMMUNICATION WITH GENERATION Z

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

INCREASING THE LEVEL OF HUMAN CAPITAL THROUGH SUITABLE RECRUITMENT COMMUNICATION WITH GENERATION Z

Popis výsledku v původním jazyce

Human capital is currently a highly debated topic both among scholars and company managements. Companies are now directly confronted with the impacts of changing structure of the job market brought about by globalization, changes in demography and Generation Z entering the job market. Generation Z is the first highly interconnected generation: most of Generation Z have used communication and media tools and the Internet throughout their lives. Another phenomenon often considered a result of globalization is the rapid technology development. The present article deals with human capital from the perspective of recruitment procedures that target new employees, who determine the human capital value of a company. The article presents results of research done by the authors, whose aim was to analyze the currently preferred trends in recruitment communication strategies used by companies to attract Generation Z. Respondents of the survey were students of technical and logistics high school programs. Presented results make it possible to define areas that will require elevated attention to increase the value of human capital through suitable communication with potential employees.

Název v anglickém jazyce

INCREASING THE LEVEL OF HUMAN CAPITAL THROUGH SUITABLE RECRUITMENT COMMUNICATION WITH GENERATION Z

Popis výsledku anglicky

Human capital is currently a highly debated topic both among scholars and company managements. Companies are now directly confronted with the impacts of changing structure of the job market brought about by globalization, changes in demography and Generation Z entering the job market. Generation Z is the first highly interconnected generation: most of Generation Z have used communication and media tools and the Internet throughout their lives. Another phenomenon often considered a result of globalization is the rapid technology development. The present article deals with human capital from the perspective of recruitment procedures that target new employees, who determine the human capital value of a company. The article presents results of research done by the authors, whose aim was to analyze the currently preferred trends in recruitment communication strategies used by companies to attract Generation Z. Respondents of the survey were students of technical and logistics high school programs. Presented results make it possible to define areas that will require elevated attention to increase the value of human capital through suitable communication with potential employees.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

CLC 2018 - Conference Proceedings

ISBN

978-80-87294-88-8

ISSN

2694-9318

e-ISSN

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Počet stran výsledku

6

Strana od-do

671-676

Název nakladatele

TANGER, spol. s r.o.

Místo vydání

Ostrava

Místo konání akce

Praha

Datum konání akce

3. 12. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000563511600102