CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26220%2F13%3APU106894" target="_blank" >RIV/00216305:26220/13:PU106894 - isvavai.cz</a>
Výsledek na webu
—
DOI - Digital Object Identifier
—

Jazyk výsledku
angličtina
Název v původním jazyce
CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS
Popis výsledku v původním jazyce
The author has in this article summarized the characteristic linguistic features of commercial consumer advertising of cars. The article deals with the structure and stylistic markers of the language of advertising paying special attention to the interaction of the visual and verbal message in the text. A study of twenty car advertisements from Vogue, Elle, Cosmopolitan and Marie Claire magazines 1994-1996 has been carried out. Choosing advertisements that promote similar models of cars has enabled theauthor to trace some elements of advertisement policy used by the companies.
Název v anglickém jazyce
CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS
Popis výsledku anglicky
The author has in this article summarized the characteristic linguistic features of commercial consumer advertising of cars. The article deals with the structure and stylistic markers of the language of advertising paying special attention to the interaction of the visual and verbal message in the text. A study of twenty car advertisements from Vogue, Elle, Cosmopolitan and Marie Claire magazines 1994-1996 has been carried out. Choosing advertisements that promote similar models of cars has enabled theauthor to trace some elements of advertisement policy used by the companies.

Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění
2013
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Podobné výsledky(10)