Customer Satisfaction from The point of view of Czech Companies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F01%3APU27612" target="_blank" >RIV/00216305:26510/01:PU27612 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

Customer Satisfaction from The point of view of Czech Companies

Popis výsledku v původním jazyce

The contribution focuses on the view to the modern marketing philosophy ? Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company llevels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies.

Název v anglickém jazyce

Customer Satisfaction from The point of view of Czech Companies

Popis výsledku anglicky

The contribution focuses on the view to the modern marketing philosophy ? Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company llevels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2001

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Zachowania Podmiotów Rynkowych w Polsce a Proces Integracji Europejskiej

ISBN

83-912732

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

321-326

Název nakladatele

GLORIA Katowice

Místo vydání

Katowice

Místo konání akce

Katowice

Datum konání akce

25. 6. 2001

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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