Trend of the organisational structure change-Total customer satisfaction perspective

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Trend of the organisational structure change-Total customer satisfaction perspective

Popis výsledku v původním jazyce

The complexity of the marketing conception implementation is the reason why many researchers emphasize the role of the organizational culture in the implementation process. The company is able to achieve its aims when they are accepted by all staff. Thesuccess of the implementation of the Total Customer Satisfaction (TCS) conception depends on the level of its sharing by company members through the strategy, structure and systems. The market and customer orientation is not applied in the management of Czech companies so far. Marketing is not understood as a company philosophy (or company culture) at all levels of the company hierarchy from the top management to the first-line staff. But the first-line staff is often the main force influencing buyingdecisions, satisfaction and repeat purchase of customers. In this report, we focus on the area of the organizational structure and its change related to the implementation of the customer satisfactin marketing concept.

Název v anglickém jazyce

Trend of the organisational structure change-Total customer satisfaction perspective

Popis výsledku anglicky

The complexity of the marketing conception implementation is the reason why many researchers emphasize the role of the organizational culture in the implementation process. The company is able to achieve its aims when they are accepted by all staff. Thesuccess of the implementation of the Total Customer Satisfaction (TCS) conception depends on the level of its sharing by company members through the strategy, structure and systems. The market and customer orientation is not applied in the management of Czech companies so far. Marketing is not understood as a company philosophy (or company culture) at all levels of the company hierarchy from the top management to the first-line staff. But the first-line staff is often the main force influencing buyingdecisions, satisfaction and repeat purchase of customers. In this report, we focus on the area of the organizational structure and its change related to the implementation of the customer satisfactin marketing concept.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2004

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

New Trends for a New Europe: research for Entrepreneurship

ISBN

80-214-2753-1

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

1-10

Název nakladatele

Brno University of Technology, Business and Management Faculty

Místo vydání

Brno

Místo konání akce

Brno, Czech Republic

Datum konání akce

21. 10. 2004

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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