Total Customer Satisfaction - marketing target

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F02%3APU33666" target="_blank" >RIV/00216305:26510/02:PU33666 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Total Customer Satisfaction - marketing target

Popis výsledku v původním jazyce

At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets ?100% satisfaction of customers?. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at ffirst to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction.

Název v anglickém jazyce

Total Customer Satisfaction - marketing target

Popis výsledku anglicky

At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets ?100% satisfaction of customers?. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at ffirst to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2002

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Zarzandzanie marketingowe w polskich predsienbiorstwach

ISBN

83-231-1441-2

ISSN

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e-ISSN

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Počet stran výsledku

3

Strana od-do

277-279

Název nakladatele

Katedra marketingu, Uniwersytet Mikolaja Kopernika

Místo vydání

Torun

Místo konání akce

Toruň

Datum konání akce

6. 5. 2002

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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