The new trends in the sphere of marketing nad their influence on the Czech industrial market.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F03%3APU43445" target="_blank" >RIV/00216305:26510/03:PU43445 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The new trends in the sphere of marketing nad their influence on the Czech industrial market.

Popis výsledku v původním jazyce

This contribution presents the results obtained within the scope of the institutional research solutions at the Business and Management Faculty under the name The Possible trends of development of the mechanical engineering and electro technical companies with respect to the South Moravian Region (MSM : 265100017). One of the partial spheres of this research is the marketing, whose aim is to react to present situation on the industrial market in the Czech Republic being considered from the view of the latest trends influencing the company s function. The first section of this contribution will be focused on the reasoning the trends which seen from the viewpoint of the research team influencing contemporary and future successful existence of industrialcompanies. In the second section the attention will be paid to the sphere of the marketing concept of a company being based on the principles of total customer satisfaction, which creates preconditions for comparing and elaborating the or

Název v anglickém jazyce

The new trends in the sphere of marketing nad their influence on the Czech industrial market.

Popis výsledku anglicky

This contribution presents the results obtained within the scope of the institutional research solutions at the Business and Management Faculty under the name The Possible trends of development of the mechanical engineering and electro technical companies with respect to the South Moravian Region (MSM : 265100017). One of the partial spheres of this research is the marketing, whose aim is to react to present situation on the industrial market in the Czech Republic being considered from the view of the latest trends influencing the company s function. The first section of this contribution will be focused on the reasoning the trends which seen from the viewpoint of the research team influencing contemporary and future successful existence of industrialcompanies. In the second section the attention will be paid to the sphere of the marketing concept of a company being based on the principles of total customer satisfaction, which creates preconditions for comparing and elaborating the or

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2003

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceeding of international academic workshop: Research in Business: new trends for a new Europe

ISBN

84-688-8441-3

ISSN

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e-ISSN

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Počet stran výsledku

16

Strana od-do

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Název nakladatele

Sevilla, Španělsko

Místo vydání

Sevilla, Španělsko

Místo konání akce

Sevilla, Španělsko

Datum konání akce

2. 10. 2003

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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