The role of marketing culture in the context of suistainable company development

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F03%3APU43453" target="_blank" >RIV/00216305:26510/03:PU43453 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

The role of marketing culture in the context of suistainable company development

Popis výsledku v původním jazyce

The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate - with its basic postulates determining the relation to environment ? the individual sub-cultures in the organnization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title "Organization Culture of Czech Companies? (GA 402/02/0114).

Název v anglickém jazyce

The role of marketing culture in the context of suistainable company development

Popis výsledku anglicky

The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate - with its basic postulates determining the relation to environment ? the individual sub-cultures in the organnization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title "Organization Culture of Czech Companies? (GA 402/02/0114).

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F02%2F0114" target="_blank" >GA402/02/0114: Organizační kultura českých firem</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2003

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceeding of 5th Annual International Conference Conditions of suistainable development: new challenges and prospects

ISBN

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ISSN

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e-ISSN

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Počet stran výsledku

14

Strana od-do

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Název nakladatele

NEUVEDEN

Místo vydání

NEUVEDEN

Místo konání akce

Riga, Lotyšsko

Datum konání akce

11. 9. 2003

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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