The State of Demand Management in Czech Enterprises

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The State of Demand Management in Czech Enterprises

Popis výsledku v původním jazyce

The article is based on systems of demand management in conditions of Czech enterprises. Market knowledge and operative planning are two phenomena which appear to be more and more interlinked and the changes in planning should reflect the future events on the free market. Estimating future demand is a necessary prerequisite for satisfying customers? needs in a more efficient way. It allows companies to focus on more economical resources and cut overheads in the pursuit for rationalization. The article presents the results of a research conducted in 2011 among 271 enterprises in the Czech Republic. The research was focused on analyzing the current state of implementation of demand management in domestic companies and also how this concept of managementis perceived in these companies. The research has shown that companies take a very narrow approach to the term demand management seeing it solely as a process of demand forecasting. As a result of this, the companies are limited in gainin

Název v anglickém jazyce

The State of Demand Management in Czech Enterprises

Popis výsledku anglicky

The article is based on systems of demand management in conditions of Czech enterprises. Market knowledge and operative planning are two phenomena which appear to be more and more interlinked and the changes in planning should reflect the future events on the free market. Estimating future demand is a necessary prerequisite for satisfying customers? needs in a more efficient way. It allows companies to focus on more economical resources and cut overheads in the pursuit for rationalization. The article presents the results of a research conducted in 2011 among 271 enterprises in the Czech Republic. The research was focused on analyzing the current state of implementation of demand management in domestic companies and also how this concept of managementis perceived in these companies. The research has shown that companies take a very narrow approach to the term demand management seeing it solely as a process of demand forecasting. As a result of this, the companies are limited in gainin

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 19th IBIMA Conference on Inovation Vision 2020: stainable Growth, Entrepreneurship, and Economic Development

ISBN

978-0-9821489-8-3

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

1-11

Název nakladatele

IBIMA Publishing

Místo vydání

Barcelona

Místo konání akce

Barcelona

Datum konání akce

12. 11. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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