Řízení vztahů se zákazníky- potenciál pro inovaci nabídek podniku

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F08%3APU79530" target="_blank" >RIV/00216305:26510/08:PU79530 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

STAKEHOLDER RELATIONSHIP MANAGEMENT - POTENCIAL OF COMPANY OFFERS INNOVATION

Popis výsledku v původním jazyce

The paper deals with actual marketing conceptions that extend the classic customer orientation approach to other stakeholder groups. The market orientation and the relationship marketing belong to these widely discussed conceptions at present above all.The model of synergic marketing conception, which is based on holistic marketing, offers a possible solution of increasing the ability of companies to react to dynamic changes on industrial markets. The connection of basic and - in many cases - even contradictory principles and policies in one complex, which results from the wide synergic perspective including the relationships with key stakeholders into the marketing management of the company, opens space for companies that wish to co-ordinate marketing and trade activities efficiently. Creating and building long-term relationships and relationship networks with key stakeholders and the market orientation seem to be a good opportunity to provide and increase values provided to target m

Název v anglickém jazyce

STAKEHOLDER RELATIONSHIP MANAGEMENT - POTENCIAL OF COMPANY OFFERS INNOVATION

Popis výsledku anglicky

The paper deals with actual marketing conceptions that extend the classic customer orientation approach to other stakeholder groups. The market orientation and the relationship marketing belong to these widely discussed conceptions at present above all.The model of synergic marketing conception, which is based on holistic marketing, offers a possible solution of increasing the ability of companies to react to dynamic changes on industrial markets. The connection of basic and - in many cases - even contradictory principles and policies in one complex, which results from the wide synergic perspective including the relationships with key stakeholders into the marketing management of the company, opens space for companies that wish to co-ordinate marketing and trade activities efficiently. Creating and building long-term relationships and relationship networks with key stakeholders and the market orientation seem to be a good opportunity to provide and increase values provided to target m

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Výzkum implementace tržní orientace u hi-tech firem</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Nové prístupy k riadeniu ponuky podnikov a jazyková výchova ekonomickcýh poradcov

ISBN

978-80-225-2621-0

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

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Název nakladatele

EKONÓM

Místo vydání

Bratislava, SK

Místo konání akce

Bratislava

Datum konání akce

2. 10. 2008

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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