Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F10%3APU87414" target="_blank" >RIV/00216305:26510/10:PU87414 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer

Popis výsledku v původním jazyce

Aim of the paper:The paper aims to introduce a synergic approach to the strategic marketing management, which appears to be a challenge with respect to creating competitive offers by industrial companies in a small open economy. The synergic approach inmarketing management consists in gathering, dissemination of market information, planning, implementation and communication of value to customer by means of integrated marketing programs, which include not only the view of the seller, but also the view of purchaser and other interested groups (company key stakeholders). Methods used in research: The theoretical principles underlying the synergic approach within the marketing management are closely connected with the present marketing concepts and will form a basis for research of the industrial companies within the Czech Republic with the orientation to marketing activities effectiveness and performance of the company. Conclusions: From the analysis of economic sources, expert publicati

Název v anglickém jazyce

Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer

Popis výsledku anglicky

Aim of the paper:The paper aims to introduce a synergic approach to the strategic marketing management, which appears to be a challenge with respect to creating competitive offers by industrial companies in a small open economy. The synergic approach inmarketing management consists in gathering, dissemination of market information, planning, implementation and communication of value to customer by means of integrated marketing programs, which include not only the view of the seller, but also the view of purchaser and other interested groups (company key stakeholders). Methods used in research: The theoretical principles underlying the synergic approach within the marketing management are closely connected with the present marketing concepts and will form a basis for research of the industrial companies within the Czech Republic with the orientation to marketing activities effectiveness and performance of the company. Conclusions: From the analysis of economic sources, expert publicati

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and management-2007

ISSN

1822-6515

e-ISSN

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Svazek periodika

15

Číslo periodika v rámci svazku

15

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

1

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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