The Interrelations between Customer Relationship Management and Market Orientation in HighTech Companies in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F09%3APU82488" target="_blank" >RIV/00216305:26510/09:PU82488 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Interrelations between Customer Relationship Management and Market Orientation in HighTech Companies in the Czech Republic

Popis výsledku v původním jazyce

It is generally agreed that CRM should be understood as management philosophy, accepted by everyone in the company, and that CRM should not be simply understood as software. The concept of CRM is defined as organizing an active relationship with a customer, but there are evidences that customer relationship management is not only about customers, it is also about employees, suppliers and other interested parties. CRM is trying to achieve a competitive advantage, therefore, competition analyses need to be developed. This is the same as in the market orientation. The results show that CRM and MO have many identical bases. In addition, more CRM principles were founded in market oriented high-tech companies than in the others.

Název v anglickém jazyce

The Interrelations between Customer Relationship Management and Market Orientation in HighTech Companies in the Czech Republic

Popis výsledku anglicky

It is generally agreed that CRM should be understood as management philosophy, accepted by everyone in the company, and that CRM should not be simply understood as software. The concept of CRM is defined as organizing an active relationship with a customer, but there are evidences that customer relationship management is not only about customers, it is also about employees, suppliers and other interested parties. CRM is trying to achieve a competitive advantage, therefore, competition analyses need to be developed. This is the same as in the market orientation. The results show that CRM and MO have many identical bases. In addition, more CRM principles were founded in market oriented high-tech companies than in the others.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Výzkum implementace tržní orientace u hi-tech firem</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 9th International Conference. Liberec Economic Forum 2009

ISBN

978-80-7372-523-5

ISSN

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e-ISSN

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Počet stran výsledku

443

Strana od-do

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Název nakladatele

Neuveden

Místo vydání

Neuveden

Místo konání akce

TUL Liberec

Datum konání akce

15. 9. 2009

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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