Applying Correlation Analysis for Evaluating the CRM Performance on the Metallurgy Market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F14%3A86090671" target="_blank" >RIV/61989100:27510/14:86090671 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Applying Correlation Analysis for Evaluating the CRM Performance on the Metallurgy Market

Popis výsledku v původním jazyce

Customer relationship management (CRM) has become a key strategic tool for many companies, especially in the current competitive environment. At a time when market competition becomes sharper, building relationships with customers coming to the fore, helping companies win obtaining new customers, developing products and services to increase customer satisfaction and observe current number of customers. The objective of this paper is to identify the priority factors in the implementation and management of the CRM systems in metallurgical companies. Evaluations are primarily factors reflecting the quality of customer information, support investment in CRM systems by the company management, the effects of implementation of CRM systems and business processes factors. Primary data have been collected by means of questionnaires in the Czech Republic and this was addressed to the metallurgical companies. Then, these factors were ranked using correlation analyse for identification the priority

Název v anglickém jazyce

Applying Correlation Analysis for Evaluating the CRM Performance on the Metallurgy Market

Popis výsledku anglicky

Customer relationship management (CRM) has become a key strategic tool for many companies, especially in the current competitive environment. At a time when market competition becomes sharper, building relationships with customers coming to the fore, helping companies win obtaining new customers, developing products and services to increase customer satisfaction and observe current number of customers. The objective of this paper is to identify the priority factors in the implementation and management of the CRM systems in metallurgical companies. Evaluations are primarily factors reflecting the quality of customer information, support investment in CRM systems by the company management, the effects of implementation of CRM systems and business processes factors. Primary data have been collected by means of questionnaires in the Czech Republic and this was addressed to the metallurgical companies. Then, these factors were ranked using correlation analyse for identification the priority

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

METAL 2014: 23rd International Conference on Metallurgy and Materials: conference proceedings : May 21st-23rd 2014, hotel Voroněž I, Brno, Czech Republic, EU

ISBN

978-80-87294-54-3

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

1496-1502

Název nakladatele

Tanger

Místo vydání

Ostrava

Místo konání akce

Brno

Datum konání akce

21. 5. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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